Board of
Directors

Santa Clara Tourism Improvement District

The Santa Clara Tourism Improvement District (SCTID) is a benefit assessment district established to fund sales and marketing promotion efforts for lodging businesses within the SCTID established boundaries.

The SCTID meet every 3rd Thursday of the month unless otherwise noted.

The Santa Clara Tourism Improvement District, initially formed in 2005 pursuant to the Parking and Business Improvement Law of 1989, includes 11 hotels near the Santa Clara Convention Center: AC Hotel Santa Clara, Avatar Hotel, Delta Hotel by Marriott, Element Santa Clara, Embassy Suites, Hilton Santa Clara, Hyatt Centric Silicon Valley, Hyatt House, Hyatt Regency, Santa Clara Marriott, and TownePlace Suites by Marriott.

On May 25, 2021, at the request of the lodging businesses, Santa Clara City Council voted to establish the Santa Clara Tourism Improvement District (SCTID) pursuant to the Property and Business Improvement District Law of 1994, Streets and Highways Code Section 36600 et seq. to fund sales and marketing efforts for convention and group business travel. The SCTID was formed for a five-year term, July 1, 2021 – June 30, 2026.

SCTID activities are funded by a 2.0% assessment on gross short-term (30 days or less) room rentals (10 rooms or more) on lodging businesses and ensures funding for Discover Santa Clara®.